Battle magazine went through a number of iterations in the 1970s and early 1980s, as “Battle”, “Battle for Wargamers” and then incorporated into Military Modelling as “Military Modelling including Battle for Wargamers”
This is the first post of what will hopefully be a series looking at various aspects of the magazine. It was sometimes good, it was often quite bad (especially when compared to modern era publications), but before getting round to rosy nostalgia, I thought I would focus on a sometimes uglier side to the magazine.
Those Nazi Regalia Back Covers
With origins as a general military and militaria publication is is perhaps unsurprising that there would inevitably be coverage of Nazi medals for those people who seem to like such things. Was this more of a thing back then ? It feels like that was the case but I must admit I don’t really know. Even so, having several issues in 1976/77 with full colour photos of Nazi regalia on the back covers seems tasteless indeed.
The Dodgy Classified Adverts
The magazine soon began to host a classified adverts section. There always seemed to be a few adverts for militaria shops selling the sort of Nazi daggers, medals etc. referred to above. But from 1976 a company that seemed to have various names but usually involving “Viking” started blatantly advertising Nazi marching songs, specifically Horst Wessel. I am assuming they weren’t targeting music fans. This guy was still being allowed to post adverts in 1981. You can’t help wondering if Model & Allied Publications really needed the fiver a month that they were getting from him.
The Simply Terrible Article: “In the Beginning There Was HG Wells”
In October 1978 there appeared a breathtakingly horrible article. A ‘joke’ story about an African tribe adopting Little Wars as the basis of a religious text. Told in the worst Bernard Manning style and with cartoon illustrations that would have seemed inappropriate in the 19th Century. And this went on for three pages. The only reason i’m not declaring this to be the worst article in the history of wargaming magazines is that I haven’t read them all. I’m pretty sure it would be in the top 1 though. No pictures from this – don’t particularly want them on my site.
I can’t imagine what possessed the editor. This was the last issue of Battle for Wargamers before it was folded into Military Modelling. There were very few adverts in the issue. Perhaps he was desperate to fill space but it’s hard to believe there was no other material available.
“That” Advert
November 1978 was the first issue incorporating Battle into Military Modelling. On page 875 (page numbers were by volume not by individual issue) there was an advert that simply beggars belief.
An offer to subscribe to the English language version of the magazine of the association of former Waffen SS soldiers……..
This advert only appeared once. No indication is given as to whether this was an editorial decision. But the fact that it appeared in the first place is astounding. I can’t believe that this would have been considered normal even in 1978.
Reaction at the time
There was no editorial comment page in the magazine, we don’t know what the team thought of these ugly items. The regular columnists didn’t refer to them. In February 1979 there was a letter that was highly critical, and another one the following month. But that was it, no further debate that I have noticed.
I have a great love for this old magazine, there are many classic articles by the greats of our hobby. But equally it is important to recognise that there were problems with it. The criticisms raised represent only a tiny proportion of the content of Battle in the seven years that MAP published the magazine in various guises. But still, we need to remember that the ugly bits were definitely there. I think that helps me appreciate the quality and great editorship of magazines from more recent times such as the excellent Wargames, Soldiers & Strategy and the wonderful Battlegames (gone but sadly missed).
In future posts intend to write more on some of the themes and interesting bits during the life of Battle, Hopefully. something more positive next time !
An excellent post, Simon. Thank you. It certainly has me wondering how things have progressed since then. I recall in my youth the owner of one game store that seemed a little too enamored with the W-SS. The fascination with those units and personalities continues and I’m not sure there is any remedy.
40 to 50 years later does it really matter? A lot of current gamers weren’t even gaming back then and those of us who were just flicked on by to read the few nuggets of gaming content available in those times. In the same era Exchange & Mart shops were full of Nazi regalia and the Sun introduced page 3 girls, it’s just a page of social history.
Thanks for the comment Ian. I’m hoping to make a number of blog posts about this magazine in future. Most of them will be fond and rosy nostalgia. But to do so without recognition that there was – at times – a more unsavoury edge was important for me to recognise. So yes it does matter to me.
Battle was the first mag I discovered. 78 was the main year…still have them… There was some good stuff in them at the time. How well it has aged would require a re-read and life it too short… I do remember the dodgy ads. Maybe the publisher accepted them as they supported the public perception of wargamers in the 70s?
There was some decent content. And some exceedingly average stuff ! I’ll be doing some posts on the good stuff later
I used to really enjoy Battle and eagerly awaited its publication. Other than Donald Featherstone’s publication – I cannot recall the exact name but it may have been Wargames Journal – and a few home produced titles, Battle was the o ly publication wargames could call their own.
I still have copies here plus far too many back issues if other titles that I cannot stand to depart with. Retirement is looming so maybe I shall start re-reading them all?
Thanks for comment Phil. Definitely reread them, there’s some good stuff in there! Don Featherstone’s magazine was Wargamers Newsletter. There’s a great archive of it here https://www.fourcats.co.uk/mags/
Definitely worth a re read. I had a big purge of all my more recent mags when I moved house a couple of years ago. Just kept issues 1-24 of Miniature Wargames and Wargames Illustrated. Still have a pile of Battle though and looking forward to what Simon digs out…
A lot of on point comments above this one. I’ll add one about the time I bought advertising in Miniature Wargames.
My dealings with the advert department is that they were there to sell space. Also, Nazi memorabilia was at that time considered mostly harmless, just a part of the general passion for militaria. So, the answer to who thought that running this was questionable, is probably irrelevant to the main motivation of selling advertising space.
The British of the time would’ve regarded the Nazis as ridiculous. You can search YouTube for Smith & Jones “Nazi Generals,” and Harry Enfield’s – Gay Nazis Nuremburg Rally, as example of comedy sketches to illustrate this.
So, nowadays we look back and wonder what was going on through the minds of the people of the times, which illustrates that the past is truly a foreign country.
Then things changed, but that’s a whole ‘nother bucket of worms.
good grief, as I young teenager heavily influenced by my elder brother’s interests, I had/have such ‘fond’ memories of this magazine – the few issues we had somehow managed to avoid all of the Nazi-fetishist stuff listed above.
truly awful.
But … it goes further, and certainly isn’t to be dismissed as complacent ‘the past is another country’ stuff.
Bruce Quarrie – look up the controversy about his ‘work’ on the SS.
Terry Wise (whom I had personal dealings with – very pleasant, lovely hand-writing!) – retired to rural wales, and started publishing pamphlets about … the Hitler youth, among other things …
(and I was always slightly unsettled by them having a german soldier featuring in the graphic for ‘Observation Post’ – easy enough to explain that one away, but all the same … )
quite a bit more I could waffle on about …
but, on a lighter note – the editorial decision to change covers to mostly old farts, with a few hairy lads sprinkled in – as opposed to the wonderful Bill Brewer Renaissance walled city diorama (it was actually a real game!) types … Bonkers, even for the ’70s I would have thought.